With every new Apple release, we as manufacturer are equally as
excited to experience their incredible packaging as much as the
product itself. The anticipation of their unique packaging design
often rivals that of the product’s latest feature or newest
component.
Just like their products, Apple hides the final box and keeps it
secretly under wraps until launch day, when designers like us get
our first glimpse at the final design. Just look at the popularity
of all the “unboxing” videos and reviews all over the web. Fans
have covered unboxings for other competitors and products, but few
have matched the excitement and beauty of what Apple delivers
Today, we get our first look at the Apple packaging for the Apple
Sport and Apple Watch. Each product comes in it’s own unique
design, sharing common themes but in a different shape. Although
there is an emotional frenzy as you get to see the watch for the
first time, Apple also puts a huge focus on the step-by-step
cadence as you open each box. They blend detailed innovation,
rugged protection and subtle simplicity all in one design solution.
We start with the Apple watch and it’s packaging. At first glance,
I was overwhelmed with the sheer size of it; a long rectangular box
that looked incredibly big for a small watch. Apple is quite space
efficient with their packaging, but this box is honestly not. The
edges are almost seamless with crisp folds. On top, the apple logo
and “WATCH” are debossed with razor sharp accuracy. The lid pulls
away slowly, (like most Apple boxes, this is rumored to be designed
on purpose to increase anticipation) and the plastic white case
presents itself with a smooth finish just waiting for you to
investigate more!
Inside the white case is a perfectly shaped vacuum formed insert,
holding the watch flat. It’s quite a sight, especially with the
Blue Sports Band I ordered, against the white insert. It’s
absolutely beautiful. In typical Apple style, the watch is covered
in an intricate plastic covering that away in one continuous
motion. Under the case is a paper box with slide-out quick start
guide and an alternative smaller wristband, integrated into a form
fitting paper tray. Below the paper box two cavities holding the
magnetic charging cable and USB power adapter.
This kind of Apple form packaging box is simple and fashionable.
Welcome to consult and purchase. Yison packaging&printing
manufacturer will provide the best quality products and one-stop
service, so that our customers have a perfect shopping experience.
